The lottery works on a ‘scratch-n-win’ basis: you know immediately if you have won, and what prize you can expect. Sectors at greater risk (restaurant, construction, etc.) are advertised as having a better chance of winning. The TA can purchase prizes, or receive them as promotional items from public or private providers. Goods and services provided are displayed on the TA’s portal, a valuable marketing tool for the donor:
Prizes can be many: theatre tickets, phone top-ups, a haircut, a washing machine, dinner for two, groceries, a massage or holiday. A specially targeted prize may be a tax-free purchase the next time a customer shops at the same place – a stimulus to customers and taxpayers alike.
Any customer is motivated to scan and see. That is how every customer becomes a tax inspector!